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	<title>Webmaster Blog &#187; IT News</title>
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		<title>Google Reaches Far Out For Users</title>
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		<pubDate>Wed, 20 Dec 2006 01:00:58 +0000</pubDate>
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		<guid isPermaLink="false">http://www.namenexus.net/?p=35</guid>
		<description><![CDATA[Google is taking more than one small step in formalizing its relationship with a NASA research facility. This week, the search giant announced it signed a Space Act agreement with NASA Ames Research Center.
The two groups said they plan to work jointly on a range of technical problems from large-scale data management and massively distributed [...]]]></description>
			<content:encoded><![CDATA[<p>Google is taking more than one small step in formalizing its relationship with a NASA research facility. This week, the search giant announced it signed a Space Act agreement with NASA Ames Research Center.</p>
<p>The two groups said they plan to work jointly on a range of technical problems from large-scale data management and massively distributed computing to human-computer interface. The collaboration will focus on helping NASA put more of its vast store of information on the Internet.</p>
<p>&#8220;NASA has collected and processed more information about our planet and universe than any other entity in the history of humanity,&#8221; said Chris C. Kemp, director of strategic business development at Ames.</p>
<p>&#8220;Even though this information was collected for the benefit of everyone, and much is in the public domain, the vast majority of this information is scattered and difficult for non-experts to access and to understand.&#8221;</p>
<p>The joint areas of research that could become accessible to the public in the next several years include real-time weather visualization and forecasting, high-resolution 3-D maps of the moon and Mars, and real-time tracking of the International Space Station and the space shuttle.</p>
<p>In an optimistic, if not tongue-in-cheek, statement at the <a href="http://moon.google.com/">Google Moon</a> site, the company states that by July 20th, 2069, it plans to fully integrate Google Local search capabilities into Google Moon, in honor of the 100th anniversary of mankind&#8217;s first manned lunar landing. Google predicts the new service will let users quickly find lunar business addresses, numbers and hours of operation.</p>
<p>&#8220;This agreement between NASA and Google will soon allow every American to experience a virtual flight over the surface of the moon or through the canyons of Mars,&#8221; said NASA Administrator Michael Griffin in a statement. &#8220;This innovative combination of information technology and space science will make NASA&#8217;s space exploration work accessible to everyone.&#8221;</p>
<p>The alliance is not a surprise to Forrester analyst Charlene Li. &#8220;Google is always looking for the best brains and the best data, and what NASA has is unique. Google doesn&#8217;t own any satellites,&#8221; said Li.</p>
<p>She notes Google often does things that don&#8217;t have obvious or immediate revenue potential. &#8220;What they do is win users, and that&#8217;s what the battle is all about.&#8221;</p>
<p>One example is the Google Moon site, which features maps of the moon&#8217;s surface. &#8220;There&#8217;s not so much a need but it&#8217;s cool from an educational point of view and just to explore,&#8221; said Li.</p>
<p>In the broader area of mapping where Google Maps competes with Mapquest, and Microsoft Virtual Earth, among others, Li said there is significant revenue potential. &#8220;If you&#8217;re looking for directions to your cousin&#8217;s house, an ad may not be effective, but if you&#8217;re looking for directions to a furniture store, that&#8217;s where a competitor might well want to place an ad, with, for example, a discount coupon to check them out.&#8221;</p>
<p>Illuminata analyst Wayne Kernochan said the prevalence of online maps represents a huge market opportunity similar to cell phones. &#8220;Once cell phones started to have hundreds of millions of users, software companies realized that was a great new market for them to attack,&#8221; Kernochan told internetnews.com. &#8220;Now maps have reached that point.&#8221;</p>
<p>Google and NASA Ames Research first announced their intent to collaborate in September 2005. Company officials said at the time they planned to develop up to a million square feet of office and lab space within NASA&#8217;s facility.</p>
<p>Now NASA and Google said they are finalizing details for additional collaborations that include joint research, products, facilities, education and missions.</p>
<p>A year ago, the company hired one of the founding fathers of the Internet, Vint Cerf, to be its chief Internet evangelist. One of Cerf&#8217;s pet projects is the NASA-supported Interplanetary Network, which aims to create an Internet that reaches into space.</p>
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